Brando Guidacci
Italian Real Estate Writer
My name is Brando Guidacci, and I am an online real estate writer – something I have been doing for over a decade. I live on the island of Corsica, close to the Italian city of Milan. Since moving here from the city of fashion in 2013, I took it upon myself to create online content based on the Italian real estate market.
That may seem like an odd sector to get involved in, but it grew from a general interest of mine. After selling up in Milan and moving to Corsica, I became even more enamoured with buying and selling property. Even back then, the Italian real estate market was big, but today, it is estimated at €125 billion. What may be surprising to readers is that luxury properties across Italy are leading the growth.
Another interesting thing about the real estate sector is that the growth isn’t from Italian buyers. Instead, key buyers driving the increase in revenue include those from the United States of America, the United Kingdom and Germany. Foreign investors have added a lot of money to the Italian real estate industry, ensuring more luxury properties are bought and sold in the country.
Contact Brando Guidacci
Ready to collaborate with Brando Guidacci for your Italian real estate content needs? Rates start at $0.08 per word, with optional SurferSEO optimization. I also offer expertise in content strategy and market research across various niches. I forgot.. You can include me among the authors of your site to strengthen your EEAT. Share a bit about yourself and your project:
Writing Luxury Listings That Attract Buyers
It’s one thing to construct listings for real estate online, but it’s quite another to attract buyers to those listings. They must feature professional descriptions of the properties so that potential buyers know exactly what they incorporate. Moreover, listings that feature professional descriptions also tend to experience 30% higher inquiry rates. If you’re in the real estate industry, then this is what you want from your listings. I always aim to secure higher inquiry levels with my content.
When creating these listings, I make sure that certain aspects are focused on. It is these that potential buyers and general browsers want to know about. Unique selling points about properties will always stand out. This includes things like:
- Property location – how close to amenities it is, what area it’s in, what nearby attractions there are, etc.
- Architecture – What century are the buildings from, what style are they designed in, and so on?
- Lifestyle – If the property works for a buyer’s lifestyle, is it good for beach lovers or city fans, etc?
SEO Blogs for Italy’s Real Estate Industry
Any time online content is created, it needs to be optimised for search engines. This helps it rise to the top of the rankings when people search for information on real estate listings. Whenever I create written content for real estate, I check for appropriate keywords to include. Strong search volumes in the real estate sector of Italy come from keywords like “case di lusso in Italia” and “investment immobility”.
Using those and other keywords within my written work, I introduce a higher level of search engine optimisation (SEO) into articles. This way, it is more likely to be viewed by people seeking real estate information via popular search engines.
Two of Italy’s biggest demographics seeking out property are retirees and expatriates. Thus, I focus on creating guides for these people looking to relocate to a nice property in Italy that is ideal for them. By tailoring the guides to these buyers, readers will have a more personalised experience. It also drives more inquiries for real estate agencies regarding their listings.
Driving Leads with Investment Property Guides
The investment property guides I put together always feature in-depth information and advice. This helps buyers figure out more about the listings on offer and which route they want to take towards them. It’s not everyone who wants to live in their properties, either. Some owners want to rent them out to others for a return on their investment.
Italian rental yields average around 3-5%, meaning that buying the right property can make a nice monthly and annual profit. Through my property guides, I can drive leads towards real estate agencies and push potential renters to property owners.
Earlier, I highlighted that many Italian property buyers are foreigners from various countries. That’s not just because Italy is a wonderful country to live in, but because of the reduced tax on primary residences for foreigners. Making Italy their primary residence means foreigners often benefit from a 2% cadastral value tax instead of the 9% associated with a secondary home.
This is something else that I can highlight in more detail within real estate listings. So, for any written work needs within this industry, turn to Brando Guidacci. I always operate competitively with my prices, bring over a decade of field experience, and am always increasing my knowledge of the latest real estate trends.
Niche Services of Brando Guidacci
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